Open Daily 8AM - 9PM

About Mckenzie River Oregon Giftshop

A Little History:

In the early 90's I returned to Oregon after working for many years as a designer/art director in New York City. It was time to return to my roots, and my roots are deeply planted on the banks of The McKenzie River.

My professional background includes training as a calligrapher, type designer, graphic designer and many years experience as an agency art director, business owner, teacher, film maker and producer of corporate audio visual presentations.  My education in the graphic arts began when I studied calligraphy under Lloyd Reynolds, and design under Douglas Lynch, at the old Museum Art School in Portland.  (Now Pacific Northwest College of Art).  It continued after a hitch in the army with studies at Portland State College and a summer session with Arnold Bank at Reed College.  Later, after moving east, I studied at The School of Visual Arts with Milton Glaser and film with Arnold Eagle at The New School in New York City.

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In 1965 my type font, "Lincoln Gothic" was a winner in a national type design contest sponsored by The Visual Graphics Corporation.  The new font proved popular among other designers, with applications on book jackets, album covers, magazines, advertising and packaging.  Most conspicuously, it was adopted as the corporate logotype for the Hyatt Hotel chain and was also used in television commercials for Chrysler.  Since that time I have published an expanded version called "New Lincoln Gothic", a family of 16 fonts, and more recently,  "Roma", a type suite consisting of eight fonts.  (Available at

My corporate and institutional clients have included a diverse collection ranging from IBM, RCA and AT&T to The Ford Foundation and The Natural Resources Defense Council with publishing houses such as Random House, Abrams, Colliers, Harpers, MacMillan, Simon & Schuster and McGraw-Hill sandwiched in between.  I've taught at The Museum Art School, The School of Visual Arts and the University of Oregon and guest lectured at various other colleges.

As a farm boy who grew up on the McKenzie River and attended school at Walterville Grade School, I never lost my love of this region.  Since returning I have quite willingly traded the glitz and excitement of Manhattan for the quiet joy of fishing my favorite waters above and below Deerhorn Bridge on the McKenzie.

I thought I was retired, but one thing led to another.

First, there was my proposal for a revival of The Springfield Gateway Arch, which in 1920 identified to tourists the beginning of The McKenzie Highway (before being destroyed by flood waters of The Willamette River in 1927).  That's when I began thinking seriously about tourism on the river and what I could do to promote it.  The McKenzie River Gift Shop evolved out of that consideration and now I'm a lot busier than I ever expected to be.  This is a new venture, and suggestions and comments are always welcome.  Tell me about your interests and what you'd like to see available in the way of gifts and souvenirs.  The more we learn the more we can be of service to our customers.


Tom Lincoln,
The McKenzie River Gift Shop


Our Mission:

"Our commitment is to quality . . . and products worthy of the river!"


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  • The McKenzie River Gift Shop
  • 616 South 71st Street
  • Springfield, Or 97478
  • (541) 726-1817

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